PCMA kicks-off New Year, nearly 4,000 attendees expected to bring hundreds of millions of dollars in potential future business

There is good news for San Diego as key performance measures used to gauge the Convention Center's success continue to trend upward in 2012. Conventions are forecast to generate $1.6 billion in regional economic impact and $22.6 million in tax revenues. Both these categories mark solid increases above the 2010 and 2011 forecasts. Approximately 558,350 attendees are also forecast to attend 65 conventions and contribute $654.3 million in direct attendee spending. Among the year's most significant events is the Professional Convention Management Association's (PCMA) 2012 Convening Leaders, whose attendees are association, corporate and independent meeting planners. Considered a prime marketing opportunity for the entire city, the positive ripple effects of this one meeting are usually felt for years in the host city because association members often return to the area to plan their own meetings.

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CY 2012 Forecast [617 KB]

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	CY 2011 [1 MB]
	CY 2010 [488 KB]
	CY 2009 [1 MB]
	CY 2008 [1 MB]
	CY 2007 [1 MB]
	CY 2006 [1 MB]
	CY 2005 [1 MB]