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One of our most important partners in succeeding in our mission is the local hotel industry. This year, convention attendees booked a record 738,758 hotel rooms.
While these results are fantastic, it’s only half the story. Increasingly, it has become an industry wide challenge to accurately track hotel rooms because savvy attendees are no longer booking pre-arranged rooms set aside by the meeting organizer. Growing use of the internet, hotel loyalty programs and the high percentage of return events to San Diego now helps attendees secure their own accommodations outside of the pre-arranged room block. Studies indicated between 30-40% of rooms are booked by attendees on their own. When this undercounting is factored in, it puts actual room nights booked over 1 million in FY07.
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