Total attendance edged upward with 797,864 people attending events, surpassing last year's attendance, 786,403, by 1.5 percent. Primary attendance (conventions and tradeshows), was slightly up for the third year in a row, signaling San Diego's convention business is still strong despite the economy. Conventioneers falling in this category are highly desired as they spend nearly four times more than leisure visitors. Secondary attendance (consumer, civic, religious, education and other community-based events), attracted 240,536 local guests, was up 5.0 percent from last year. A total of 69 primary events and 152 secondary events were held.
FY09-FY11 Primary Attendance Comparison
Breakdown of Events
Breakdown of Attendance
